Why “Likes” on Facebook are crucial.

Hello, all!

KEØLMY here!

Many people wonder why “Liking” a post on Facebook is not only important to Emergency Service groups like ours but crucial. Let me see if I can explain, based on what I learned in a Keynote address at the 2017 Show Me Partnerships Conference.

Facebook is constantly running algorithms which look at how “important” a group/organization is and changes their ability to post, based on those algorithms.

What does THAT mean?

It means that a small group like the BC ARES is limited on how many posts it can put out per day.

Why is THAT important?

Normally, that’s not important at all. I have never hit the daily post limit. Now, in the case of an emergency, this becomes a crucial point because if we are limited to say, 50 posts a day, this means if we hit that number, we can’t give you updates about OUR county! I know 50 posts sounds like A LOT, but it isn’t. The number of road closures, status updates, people checking on their friends and family, hospital and other healthcare facilities available to take patients, etc. can multiply rapidly.

But, we use Ham Radio, so how does that work against us as a group?

While most of the Hams I know are fortunate enough to own radios and antennas to tune in to our emergency nets, some are not. We are taught to pass this kind of emergency traffic in ANY way available to us. This includes phone, fax, internet, radio and any other way we can think of to get the word out in emergency situations.

Can you sum it up?

Sure! If our members like our Facebook posts regularly, we can keep the number of posts we can make per day up and we will have access to this important resource during emergencies!

Thank you so much for taking the time to read and learn about the importance of “Likes” on Facebook!

Author: Samantha Henley

I serve as the Deputy Director of the Benton County, MO Emergency Management Agency, as well as the Emergency Coordinator for the BC ARES. I have completed FEMA's IS-100b, IS-120, 200b, IS-230, IS-317, 700a, and 800b. I have also completed the ARRL EC-001 course and Tactical Storm Spotter training. I manage the website (bcmoem.com) and Facebook page for the Benton County Emergency Management Agency and for the BC ARES (bentoncountyares.org) and I serve as the net control for the Region A Healthcare monthly net and the BC ARES weekly net (on occasion). I obtained my General Class License (KEØLMY) in October 2017. You can learn more about me at AirSho and QRZ!